Case Study
How A 1-week Long Follower Campaign Hit The Desired Target Successfully With Reduced Cost Per Follower.
Client
A pre-owned Luxury Bikes & Cars brand from India that delivers pre-owned vehicles all over India along with multiple services related to automobiles.
Main targeted audience: Bikers, Automobile enthusiasts etc.
Obstacles
- High estimated cost per follower.
- Different lines of product and services.
- Targeted to a large body of the audience.
- Premium Pricing.
- Limited Stock.
The Story
Boss Rides Official is one of the luxury pre-owned Luxury Bikes & Cars brands in India with a limitless range of vehicles and world-class quality services.
The company also offers detailing & ceramic coating services for Automobiles.
The Goal
- Create brand awareness.
- Increase followers with reduced cost per follower.
- Spread the word about the multiple services and products
Results
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Instead of the regular approach to follower campaigns with macro-influencers, we decided to go big.
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We did a promotional testimonial video by a popular celebrity that enabled us to go wide on our audience’s sphere.
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The UGC inspired video gained great popularity among the audience.
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The video along with efficient campaign planning and successful audience target gained followers significantly with reduced cost per follower.