Case Study
This is how we ranked our clients’ websites in the educational industry.
Client
An educational institution with international standards.
Challenges
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Optimizing and structuring a website that had no user experience
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Ranking their website using strategic SEO process planning.
Our Approach – What did we do?
We broke down the whole SEO process into 3 stages.
1. Long-tail keyword research
Long-tail keywords have always shown amazing results like increased search volume, higher click-through rate, higher conversion rate, easier and quicker ranking.
2. Website structure refinement
Structuring a website to its best is a very important step in order to generate more traffic leads and to receive more internal links.
3. Optimizing the site for mobile
Mobile optimization is a crucial element as websites are viewed more on mobile phones than any other tech gadgets. Thus making a website mobile-friendly directly means more potential customers.
Results
- Improved traffic from organic search.
- Improved ranking for main keywords.
- Increased sign-ups.
- Build global awareness.
This is how our strategic SEO process helped our clients in the education industry.