ents, not just in general, and the site needed to guide visitors more effectively once they arrived.

Low visibility for high-intent destination searches across core travel markets
Unclear pathways from landing on the site to making an actual inquiry

2f:T435,

Lifestyle and automotive creator Basith Paykat was selected for his 344K engaged followers, strong regional trust, premium visual production style, and natural ability to blend aspiration with relatability. A high-energy Instagram reel was produced framing the Victoris as a symbol of achievement, a companion for modern families, and a vehicle built for both city life and exploration, creating emotional connection before any technical selling.

Basith Paykat selected for regional trust, visual style, and automotive storytelling credibility
Victoris framed around aspiration and lifestyle before features were introduced

30:T406,

The reel focused on cinematic storytelling with futuristic exterior shots, LED lighting highlights, commanding road presence, and premium interior glimpses. Trending audio and crisp editing maintained strong viewer retention throughout. Key features including the underbody CNG tank, Level 2 ADAS, 10.1-inch infotainment screen, and Infinity sound system were woven naturally into the narrative without hard selling at any point.

Cinematic visual execution combining exterior drama with interior premium moments
Features integrated naturally into the story rather than listed as product specifications

31:T42b,

Tracking wasn't structured well enough to identify which ads or audiences were driving real patient visits. Creative formats weren't being tested, so campaigns stayed flat. Thalassery had no existing familiarity or trust among local audiences, making it harder to generate the same response as Calicut. Promoting all treatments together meant budgets weren't being directed toward the services with the strongest return.

Weak tracking making it impossible to identify which campaigns were driving actual patients
Thalassery branch generating poor response with no local visibility or trust established

32:T445,

Instead of rebuilding everything from scratch, the best-performing creative from the previous setup was used as a starting point while new approaches were tested in the background. Audiences were segmented by location, age group, and behaviour. Pincode-level targeting filtered out audiences too far to visit. In December 2024 alone, this produced 13.5 lakh rupees in revenue from 89,000 rupees in ad spend, delivering a ROAS of around 15 times.

Best-performing existing creative used immediately while new formats were tested alongside
Pincode-level targeting introduced to filter audiences by realistic visit distance

33:T490,

Multiple creative formats were tested including static posts, motion graphics, short videos, UGC, and influencer collaborations to identify what drove genuine treatment enquiries. Local influencers were brought in for Thalassery to build familiarity and improve footfall. Campaigns were then separated by treatment type including invisible aligners, braces, teeth whitening, and general checkups. Invisible aligners emerged as the highest-return service and campaigns around that treatment were scaled further.

Creative testing across five formats to identify what drove real treatment enquiries
Separate campaigns built per treatment type with budgets directed toward strongest performers

34:T456,

The logo was redesigned with an international character reflecting openness, opportunity, and forward movement. A detailed 100-page brand guidelines book was developed covering typography, colour systems, and tone of voice to ensure consistency across all touchpoints. The brand was then launched at Oxford University, presenting Face Campus on an international stage and signalling its global aspirations with a premium coffee table book showcasing five years of achievements.

100-page brand guidelines book covering typography, colour, and tone of voice
Brand launched at Oxford University with a premium achievement coffee table book

35:T40d,

A low-priced workshop model was tested initially but data showed it wouldn't support aggressive growth targets. A calculated pivot was made to a direct-to-core course funnel, focusing the entire budget on high-intent prospects ready for a serious trading career. Meta was used for storytelling and trust-building while Google captured high-intent search traffic, combining both platforms into one structured and compounding system.

Direct-to-core course funnel built around high-intent prospects ready to commit
Meta and Google combined with distinct roles within one structured campaign system

36:T498,

A three-stage content funnel addressed awareness, consideration, and conversion separately. Awareness content focused on financial literacy without mentioning price. Consideration content highlighted mentorship and community access to build trust. Conversion content used limited seats and time pressure to push decisions. Local prospects were routed to fill the Kozhikode centre first, with distant leads directed to online cohorts. Strict audience filtration ensured the sales team only engaged serious prospects.

Three-stage funnel separating awareness, consideration, and conversion with distinct content
Geo-routing directing local leads to physical centre and distant leads to online cohorts

37:T45e,

Lifestyle creator Ashik Aseem was selected for her visual style reflecting elegance and attention to detail, making the Hector feel like a natural part of her world. Instead of a typical car review, the reel focused on everyday moments where the SUV simply existed within the scene. Trending audio with strong retention patterns was chosen to increase the content's chances of reaching Instagram's Explore feed beyond her immediate audience.

Ashik Aseem selected for lifestyle credibility and visual style matching the Hector's character
Trending audio chosen specifically to maximise Explore feed reach and retention

38:T430,

Scenes were built around everyday moments with the car existing naturally within them. Viewers caught glimpses of the interiors, technology, and exterior as the story moved along, making the Hector feel present rather than staged. Fast transitions and strong vehicle framing in the opening seconds ensured viewers paused instead of scrolling past. Editing, pacing, and audio were all planned around Instagram's platform behaviour throughout.

Opening seconds designed with fast transitions to stop viewers from scrolling past
Editing and pacing planned around Instagram platform behaviour for maximum retention

5:["$","$Lf",null,{"initialWorks":[{"innerData":{"hero":{"heading":"Swiggy Instamart","subheading":"Changing Grocery Habits Across Kerala With the Right Creators.","media":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781867264/haris_and_co/others/kfcxkkgij2iz7tbefzmf.jpg","mediaType":"image"},"company":{"heading":"How Swiggy Got People to Stop Ordering Small on Instamart","companyName":"Swiggy Instamart ","industry":"Quick Commerce ","location":"Kerala","whatWeDid":"Influencer Marketing, Creator Strategy, Campaign Management ","image":"","description":"Swiggy Instamart was already a familiar name in Kerala, used regularly for quick top-ups and last-minute items. But full grocery shopping was still happening elsewhere. The platform needed people to see Instamart differently, not as a convenience stop but as a complete grocery solution. That's where Haris&Co. came in with an influencer-led campaign built around Maxxsaver."},"aboutProject":{"heading":"A Habit Worth Changing","challenges":"

People were comfortable using Instamart for small orders and that habit was difficult to shift. When it came to bigger grocery runs, supermarkets still felt like the natural choice. This wasn't about getting more orders. It was about changing how people thought about the platform entirely, which required more than a standard feature announcement or promotional push.

Existing habit of small, last-minute orders deeply set among users
Maxxsaver needed demonstration, not just awareness, to drive behaviour change

","solution":"

Instead of a typical feature launch, creators were brought in to show Maxxsaver in action. Big grocery orders, full bags, everyday items, and visible savings without any explanation needed. Three tiers of creators were used: larger accounts for reach, mid-sized accounts for clarity, and smaller local creators for relatability, each serving a different role in shifting perception across Kerala.

Three-tier creator strategy covering reach, clarity, and local relatability
Content focused on demonstrating savings visually rather than explaining the feature

","implementation":"

Larger creators put Maxxsaver in front of a wide audience quickly. Mid-sized creators showed exactly how the discount builds as items are added, making the feature easy to understand. Smaller, local creators made the content feel familiar and close to home. Each tier reinforced the others, creating consistent visibility across different audience segments throughout the campaign period.

Larger creators for mass reach across Kerala simultaneously
Local creators adding familiarity and trust at the community level

","images":[],"description":"

Swiggy Instamart introduced Maxxsaver to encourage larger orders. Add more items and the savings increase automatically, no codes, no extra steps. But awareness alone wouldn't shift behaviour. People needed to see it working in a context they trusted. The goal was to reach the right audiences through creators they already followed, making Maxxsaver feel less like a feature and more like something worth trying.

"},"count":{"heading":"The Phases That Made It Work","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781866188/haris_and_co/others/vwcunnh5h6aatdpbev2k.jpg","subImages":[],"description":"The campaign ran through three clear phases: creator selection, content execution, and audience layering. The first phase matched creator tiers to specific campaign goals, reach, understanding, and relatability. The second phase focused on content that showed real grocery orders and visible savings, giving people something concrete to connect with. The third phase layered these across audience segments so Maxxsaver reached people multiple times through voices they already trusted, making the shift feel natural rather than forced."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Next Big Campaign Today","subtitle":"Let's Build","description":"Instamart stopped feeling like a last-minute option across Kerala. People began seeing it as a platform for bigger grocery orders. The campaign reached a wide audience and more importantly, it made sense to them. Maxxsaver was no longer just a feature people scrolled past. It became something they understood, tried, and talked about, because they saw someone they followed actually using it first.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"69f0a7b261b3fd4e977a11ef","title":"Swiggy","description":"

The Creators Said Add More to Your Cart and People Actually Listened.

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781765215/haris_and_co/others/w5jk1ovwdoaz9qrfbbuq.jpg","mediaType":"image","industries":"Quick Commerce","expertise":"Influencer Marketing","category":"homepage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1780141324/haris_and_co/others/d81w24zqjjmhnmx1ld9p.png","workImages":[],"date":"2026-06-18","time":"12:16","createdAt":"2026-04-28T12:27:30.769Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"mobileImage":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1780571487/haris_and_co/others/hafoziwnhhyyyclrh0uu.jpg","slug":"swiggy","order":1},{"innerData":{"hero":{"heading":"Trusity","subheading":"Ranking #1 on Google Before the Summer Rush Even Began.","media":"","mediaType":"image"},"company":{"heading":"How We Helped Trusity Rank #1 Before the Summer Rush","companyName":"Trusity","industry":"Online Education ","location":" Dubai, UAE","whatWeDid":"SEO Strategy, Keyword Mapping, Content, Landing Page, Link Building ","image":"","description":"Trusity is a Dubai-based online learning platform for children, offering programs in coding, mental math, entrepreneurship, and financial literacy. Eight months into SEO, rankings were improving and leads were steady. Then a time-sensitive opportunity emerged. Summer courses were approaching and Trusity needed to be visible before peak demand began. That's where Haris&Co. focused everything."},"aboutProject":{"heading":"One Window to Win","challenges":"

The niche was competitive. Established players already occupied top positions and launching a new page alone would not be enough. The real difficulty was time. A full SEO cycle had to happen inside a single seasonal window. Speed without structure would fail. Structure without speed would miss the season. Both had to happen together within less than 40 days.

","solution":"

High-intent seasonal keywords were identified and mapped by relevance before anything was built. A conversion-focused landing page was then designed with structured sections aligned to both search engines and parents evaluating options. Supporting blog content was published to build topical authority around the main page from the start.

Keyword mapping aligned to active seasonal search demand
Landing page built for both search engine indexing and parent conversion

","implementation":"

Internal linking was strengthened from relevant existing pages. Topically aligned blogs were published, with some ranking before the main landing page climbed. Authority backlinks were secured and conversion improvements were layered in week by week. By the first week of September, the page ranked number one on Google for its primary target term.

Supporting blogs ranking independently before the main page peaked
Authority backlinks secured alongside ongoing conversion rate improvements

","images":[],"description":"

Trusity had an approaching seasonal demand spike with school holidays weeks away and search volume for summer courses set to rise sharply in July and August. If the platform wasn't visible at that moment, the opportunity would pass for an entire year. The objective was to rank for high-intent keywords like "summer courses in Dubai" within 40 days, before peak demand arrived and the window closed completely.

"},"count":{"heading":"The Phases That Made It Work","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three phases: keyword mapping, landing page development, and authority acceleration. The first phase identified high-intent seasonal terms and grouped them by search pattern before a single word was written. The second phase produced a ranking-ready landing page that indexed quickly and reached page two of Google within weeks of going live. The third phase strengthened internal linking, published supporting content, and secured backlinks until the page climbed to the number one position before the season ended."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Next Seasonal SEO Window","subtitle":"Let's Map","description":"Trusity ranked number one on Google for its primary target term within the campaign window. Leads grew from 49 to 249, a fivefold increase. AI platforms including ChatGPT, Gemini, Perplexity, and Grok began surfacing Trusity's course pages for relevant educational queries. Enquiries were no longer coming from Google search alone. The campaign proved that with the right structure, even a 40-day window can produce results that extend well beyond the season.","media":"","mediaType":"image"}},"aiSection":{"enabled":true,"firstTitle":"Ranked","value":"#1","secondTitle":"In Just Six Weeks"},"_id":"69f0a76861b3fd4e977a11d1","title":"Trusity","description":"

Forty Days. One Landing Page. Number One on Google Before Summer Ended.

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1780387267/haris_and_co/others/ftfzp83qthtbigvpcewj.png","mediaType":"image","industries":"Online Education","expertise":"SEO","category":"homepage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781783963/haris_and_co/others/yv0dsa7ef8hpjanaslip.png","workImages":[],"date":"2026-06-18","time":"17:29","createdAt":"2026-04-28T12:26:16.759Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"slug":"trusity","mobileImage":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1780571527/haris_and_co/others/zhphbnildd9m5j7wstjf.jpg","order":2},{"innerData":{"hero":{"heading":"Amend Dental(SM)","subheading":"From 850 Followers to 50,000 and Revenue in Crores.","media":"","mediaType":"image"},"company":{"heading":"When a Dental Clinic Starts Showing Up Like It Should","companyName":"Amend Dental ","industry":"Dental Healthcare ","location":"Calicut, Thalassery, Nadapuram, Kannur","whatWeDid":"Social Media, Content Strategy, AI Automation, Community Management","image":"","description":"Amend Dental is a well-known clinic in Calicut with treatments people were actively seeking and a steady flow of walk-in patients. Online, the page was active but nothing was really happening. At around 850 followers and roughly 3L in monthly revenue, the gap between their offline reputation and online presence was clear. That's where Haris&Co. stepped in."},"aboutProject":{"heading":"More Than Just Posts","challenges":"

Posts felt disconnected and lacked a clear direction. Enquiries were coming in but replies weren't fast enough and follow-ups slipped. For dental treatments, that gap matters. Thalassery added another layer. A new branch meant building recognition from scratch in an area where the clinic name meant nothing to people yet.

Enquiries dropping off due to slow response and no follow-up system
Thalassery branch needed recognition with zero existing recall

","solution":"

An AI-led response system was put in place to reply instantly to every DM and comment, collect key details, and guide people toward booking without back-and-forth. An AI-based teeth assessment tool was also introduced, allowing people to upload images and receive a basic understanding of their dental concern before visiting, bringing in people who were already serious.

AI response system handling every enquiry instantly across both locations
Teeth assessment tool building trust before the first clinic visit

","implementation":"

Content was built from what was already getting response, keeping tone and feel consistent. Different formats were tested and what worked got pushed further. For Thalassery, content was made to feel local with familiar faces and local context. Each post focused on one clear idea, making the clinic easier to recognise and trust across both locations.

Format testing to identify what drove real engagement
Location-specific content created for Thalassery to build local familiarity

","images":[],"description":"

Amend Dental had a strong offline setup but online, posts were going out with no real direction and conversations weren't converting. Then came Thalassery, a new branch with no recall and no familiarity among local audiences. The challenge was no longer just about content. It was about making people notice the clinic, trust it, and take the next step, across two locations with very different starting points.

"},"count":{"heading":"The Phases That Made It Work","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three clear phases: fixing the response layer, building trust tools, and shaping content. The first phase ensured no enquiry went cold, with an AI system turning even a comment into a proper booking flow. The second phase introduced the teeth assessment tool, giving people a reason to engage before visiting. The third phase brought consistency to content, tested formats, and made Thalassery feel familiar through local context and recognisable faces, turning a new branch into a trusted name."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Build Your Presence Today","subtitle":"Let's Grow","description":"Followers grew from 850 to over 50,000. Monthly revenue moved from 3L to crores. More messages came in, replies were faster, and more conversations turned into actual bookings. Thalassery stopped feeling like a new clinic. The success led to three more branches opening in Nadapuram, Kannur, and next month in Kottakkal, with Kochi planned soon after. What changed was not just how the page looked but what happened after people responded.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"69f0a71c61b3fd4e977a117a","title":"Amend","description":"

One Clinic. One Smart System Behind It. Thousands of Patients Showed Up.

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1777379100/haris_and_co/others/ce0vsobzzdkzfvjkbg7h.png","mediaType":"image","industries":"Dental Healthcare","expertise":"social media","category":"homepage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781784374/haris_and_co/others/sfrqoqio5kof2ndax67y.webp","workImages":[],"date":"2026-06-18","time":"17:36","createdAt":"2026-04-28T12:25:00.728Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"slug":"amend","mobileImage":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1780571714/haris_and_co/others/fy74x5keyosklpl8jny3.jpg","order":3},{"innerData":{"hero":{"heading":"Wonderla","subheading":"Where Everyday Streets Turn Into Something Unexpected.","media":"","mediaType":"image"},"company":{"heading":"How We Turned Everyday Commutes Into Curiosity for Wonderla","companyName":"Wonderla","industry":"Entertainment & Theme Parks","location":" Karnataka","whatWeDid":"Campaign Ideation, Outdoor Branding, Visual Direction, Execution","image":"","description":"Wonderla is known for one thing: experiences that don’t feel ordinary. Inside the park, that energy is obvious. But outside, it wasn’t visible in the same way. The challenge was to take that same feeling and bring it into everyday life. In a space where most ads get ignored, the goal was simple. Get noticed, spark conversations, and stay on people’s minds. And not just in one place, but across the state."},"aboutProject":{"heading":"Where It Started","challenges":"

Outdoor campaigns fade fast into daily noise as people tune them out. We needed bold interruption in moving traffic that holds eyes for seconds and sticks without heavy words or explanation.

Fast interruption required against visual clutter in traffic
Attention and recall without relying on text or messaging

","solution":"

Instead of explaining what Wonderla feels like, we chose to show it. The idea was built around a simple thought. What if everything flipped the moment you stepped into Wonderla? That shift became the core of the campaign. By taking something familiar and turning it slightly unexpected, the visuals created instant curiosity. It didn’t ask for attention. It pulled it.

","implementation":"

The Karnataka bus fleet campaign used 253 buses with bold, upside-down visuals for standout exposure across cities like Bangalore. Repeated sightings on daily routes created continuous impact and a fresh, unified feeling everywhere.

Bold upside-down visuals on 253 buses for instant traffic visibility
Continuous exposure through major city routes including strong Bangalore coverage

","images":[],"description":"

Wonderla partnered with us to create a campaign that would stand out in real-world environments. This wasn’t about adding to the noise, but about breaking through it. The idea was to take the feeling people experience inside the park and translate it into something that could exist outside. Streets, signals, and everyday commutes became the canvas. It had to be simple, noticeable, and strong enough to hold attention without explanation.

"},"count":{"heading":"The Approach That Made It Work","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The campaign was built around a single strong idea, executed at scale. First, create something that breaks visual patterns. Then place it where people are most likely to encounter it repeatedly. Finally, ensure consistency so the idea stays with them. The upside-down visuals created the pause. The repetition created recall. Together, they turned a simple concept into something that people kept noticing without being told to."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Something They Cannot Ignore ","subtitle":"Let's Build","description":"Wonderla’s presence extended beyond the park and into everyday life. These buses became part of people’s routines. Seen at signals, in traffic, and across neighbourhoods. People noticed them, paused, and looked again. Without relying on heavy messaging, the campaign created curiosity and made Wonderla feel exciting even before the experience began. With 253 buses across multiple cities, the idea reached scale while staying consistent. One clear concept, carried across the state, that people couldn’t ignore.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"69f0a63261b3fd4e977a114b","title":"Wonderla","description":"

Same Park. Same Thrills. Whole New Creatives Nobody Saw Coming.

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1778585490/haris_and_co/others/gaikhfdiczvpavunmjae.jpg","mediaType":"image","industries":"Entertainment & Theme Parks","expertise":"Branding & Creative","category":"homepage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781783997/haris_and_co/others/b8cuvfwqgoykqs6tlmms.webp","workImages":[],"date":"2026-06-18","time":"17:29","createdAt":"2026-04-28T12:21:06.702Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"slug":"wonderla","mobileImage":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1780571652/haris_and_co/others/kws9avvvddycjgclmb15.jpg","order":4},{"innerData":{"hero":{"heading":"Med7Online","subheading":"From 8K Monthly Sales to a 1.5 Million AED Revenue Engine.","media":"","mediaType":"image"},"company":{"heading":"Turning Paid Ads Into a 1.5M AED Revenue Channel for Med7Online","companyName":"Med7Online ","industry":"Healthcare and Pharmacy","location":" UAE","whatWeDid":"Performance Marketing, Campaign Strategy, Ad Optimisation, Audience Testing","image":"","description":"Med7Online is the digital arm of Faith Healthcare Management, a healthcare provider operating in the UAE for over 25 years. With more than 110 pharmacies, multiple clinics, and a wide distribution network, the brand had a strong offline presence. The challenge was different online. Monthly sales sat at just 8K AED when Haris&Co. first stepped in."},"aboutProject":{"heading":"Where the Opportunity Was","challenges":"

Med7 had a wide product range but online demand wasn't equal across all of them. Running ads for everything at once would have spread the budget thin. Competition was heavy, with many pharmacies advertising identical products. Success depended on choosing the right products, testing the right audiences, and identifying creatives that actually drove purchases rather than just traffic.

","solution":"

Instead of starting from scratch, campaigns were built around products already performing well online and in store. Meta catalogue ads were launched first, with audiences and creatives tested continuously. Once Meta stabilised, Google Search ads were introduced for the same top products, delivering close to 20X ROAS in the first month alone.

Meta catalogue ads with continuous audience and creative testing
Google Search campaigns targeting proven high-demand products

","implementation":"

As sales grew, fake high-value orders began distorting campaign data. OTP verification was introduced at checkout to filter them out. Testing then expanded beyond the initial three products to over 30 brands and 300 products. More than ten brands emerged as consistent performers, each returning ROAS between 10X and 15X across sustained campaign activity.

OTP verification introduced to eliminate fake order distortion
300 plus products tested across 30 plus brands to find consistent performers

","images":[],"description":"

Med7Online carried popular health and wellness brands but so did every competing pharmacy. To someone shopping online, most stores looked identical. The brand already had strong offline demand and a wide product range. What it needed was a paid advertising system that could consistently turn that demand into online sales, across the right products, the right audiences, and the right platforms, without spreading the budget thin.

"},"count":{"heading":"The Phases That Made It Work","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through five phases: product identification, Meta ad testing, Google Search expansion, fake order resolution, and brand scaling. Each phase fed into the next. The first phase narrowed focus to three proven products. Meta campaigns then tested audiences and creatives until ROAS approached 6X. Google Ads followed, hitting 20X ROAS immediately. Fake orders were addressed through OTP verification. The final phase expanded to 300 plus products, with over ten brands returning consistent double digit ROAS throughout."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Growth Channel Is Waiting Today","subtitle":"Start Here","description":"Med7Online grew from 8K AED in monthly sales to 190K AED, generating 1.5 million AED in total revenue over 14 months. The growth came from careful product selection, continuous testing, and expanding across platforms at the right time. What was built was not just a set of ad campaigns but a repeatable system for finding winning products and scaling them with confidence. The campaigns continue to identify new opportunities while driving consistent sales.","media":"","mediaType":"image"}},"aiSection":{"enabled":true,"firstTitle":"Secured","value":"5th","secondTitle":"in AI Rankings"},"_id":"69f0a44a61b3fd4e977a10f9","title":"Med7","description":"

What Happens When You Stop Guessing Which Products Actually Drive Real Sales.

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1778585546/haris_and_co/others/wncqpommwzjyvm2q8umo.jpg","mediaType":"image","industries":"Healthcare and Pharmacy","expertise":"perfomence marketing","category":"homepage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781786132/haris_and_co/others/med7_online_logo.png%20%281%29_1781786131487.svg","workImages":[],"date":"2026-06-18","time":"18:05","createdAt":"2026-04-28T12:12:58.111Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"slug":"med7","mobileImage":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1780571606/haris_and_co/others/kojoouoc33qrseo1ciq6.jpg","order":5},{"innerData":{"hero":{"heading":"Citron Tourism ","subheading":"Turning a Complex Travel Offer Into a Website Worth Exploring.","media":"","mediaType":"image"},"company":{"heading":"Building a Website Where Every Visits Turns Enquiries ","companyName":"Citron Tourism","industry":"Travel and Tourism","location":"UAE","whatWeDid":"Web Development, UI/UX, WordPress, Elementor, Custom Code ","image":"","description":"Citron Tourism offers custom travel experiences, not fixed packages but trips planned around what people actually want. Different destinations, different needs, different kinds of travellers. Their website didn't reflect that flexibility. There was a lot to say but no clear way of showing it. That's where Haris&Co. stepped in to bring structure, clarity, and a browsing experience worth staying on."},"aboutProject":{"heading":"Where It Needed Clarity","challenges":"$10","solution":"$11","implementation":"$12","images":[],"description":"

The requirement wasn't just to build a website. It had to handle different types of tours, multiple services, and constant updates while making it easy for someone to understand what Citron offers without feeling lost. The structure had to guide visitors naturally from arrival to enquiry. Most importantly, the Citron team needed complete ownership after launch, handling updates independently without looping in developers every time something needed changing.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three phases: building the structure, designing and developing the site, and making it easy to manage. The first broke content into dedicated sections for each service type, ensuring visitors could navigate naturally without feeling lost. The second developed the site on WordPress with Elementor and custom code where needed, keeping everything clean and easy to move through. The third set up editable content blocks so the Citron team could handle updates independently without technical support after launch."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Offer Easy To Understand","subtitle":"Let's Make","description":"The final website brought everything into one place without feeling crowded. Clear navigation, separate pages for each service, and visual sections that supported content rather than overwhelming it. The site performed smoothly across all devices. The Citron team could update tour details and add content independently from day one. A travel offer that was previously difficult to communicate online became easy to explore, understand, and act on for every visitor who arrived.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a269d4432779fec504c673e","slug":"citron-tourism","title":"Citron Tourism ","description":"

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Shama Perfumes had active campaigns and revenue coming in but no clear system behind the growth. Tracking wasn't detailed enough to identify which campaigns were actually driving purchases. Creative direction wasn't strong enough to stand out in a crowded fragrance market. Budget was spread across campaigns without a clear scaling logic. Running more ads would only repeat the same pattern. The focus shifted from increasing spend to making sure every dirham already being spent was working.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The campaign ran through four phases: funnel structuring, creative development, scaling what worked, and smarter testing. The first reorganised campaigns by customer journey stage, creating a clearer flow from discovery to purchase. The second tested different creative angles to find what connected with specific audience segments. The third amplified high-performing campaigns with more budget. The fourth introduced structured testing across creatives and audiences, making every decision performance-led rather than assumption-based throughout the campaign period."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Every Dirham Work Harder","subtitle":"Let's Make","description":"Revenue grew steadily over the campaign period, reaching AED 438K in six months. Ad spend became more efficient as tracking improved and budget moved toward what was actually working. Conversion rates improved as targeting and creatives became sharper. Campaigns were no longer unpredictable. They became something the brand could rely on. Growth stopped feeling random and became repeatable, built on a system where structure, creative direction, and timing worked together consistently.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a269ae7e2296eab3e363b49","slug":"shama-perfumes","title":" Shama Perfumes ","description":"

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Kairali TMT had a massive retail footprint and over a century of industry authority. But with only 1000 monthly organic visitors, the brand was essentially invisible online. The gap between offline reputation and digital presence was significant. The task wasn't simply doing SEO. It was building a digital resource hub that users and search engines couldn't ignore, turning an industrial leader into the most valuable information source in its niche.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three phases: technical stabilisation, content dominance, and authority building. The first fixed long-standing crawl errors and speed issues while mapping the exact search behaviour of the South Indian construction market. The second launched a strategic content engine built around genuine value rather than promotional material, covering everything builders and homeowners were actively searching for. The third executed a precise link-building campaign earning mentions from industry platforms that validated 125 years of expertise to search algorithms."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Market Through SEO","subtitle":"Let's Claim","description":"Monthly organic visitors grew from 1000 to over 200,000. The brand now ranks for 24,000 plus industry-relevant keywords, up from just 400 previously. Visibility increased 200 times over in terms of how often Kairali appears to potential customers. Kairali TMT is now as much of a powerhouse on Google as they are in the physical market. A 125-year gap between offline dominance and digital presence was finally closed through technical fixes, authoritative content, and earned industry authority.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a2699d9c839992c0f7efdce","slug":"kairali-tmt","title":" Kairali TMT ","description":"

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Misty Mountain offered a setting guests remembered long after their trip but before arriving, its digital presence remained limited. The objective shifted beyond traditional search rankings. Travellers were asking AI tools like ChatGPT, Gemini, Perplexity, and Grok about plantation resorts and nature stays in Kerala. If Misty Mountain didn't appear in those conversations, potential guests might never discover the resort at all, regardless of how memorable the experience actually was.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three phases: structuring the digital footprint, building topical depth, and improving discoverability signals. The first reviewed and adjusted key pages so AI platforms could clearly interpret what Misty Mountain represents across plantation stays, eco-tourism, and Western Ghats travel. The second introduced supporting articles to signal expertise beyond a single listing. The third strengthened internal linking, monitored indexing, and kept content updated until the signals compounded and AI platforms began surfacing the resort consistently."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Brand Found Everywhere","subtitle":"Let's get","description":"Misty Mountain began appearing in responses generated by ChatGPT, Gemini, Perplexity, and Grok. Travellers asking AI tools about plantation resorts, nature retreats, and Western Ghats travel could now discover the resort directly. Visibility was no longer limited to traditional search engines. The brand entered the AI discovery layer of the internet, reaching a new generation of travellers who were asking questions rather than typing keywords, exactly where the next wave of hospitality discovery is happening.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a14378a3d242089f9b535ac","slug":"misty-mountain","title":"Misty Mountain","description":"

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Popees had over 300 SKUs, a loyal customer base, and a reputation built over two decades across 83 stores. Online, that comfort and care didn't translate. The task wasn't just building a store and listing products. It was creating a digital environment that felt as welcoming as the brand itself. The question that guided every decision was simple: how do you make a mother feel supported and confident at every single click?

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three phases: defining the motherly touch identity, organising the catalogue, and localising the final mile. The first created a visual identity through a warmth-centred moodboard, calming colours, and typography that matched the brand's care-first positioning. The second structured 300 plus SKUs into intuitive categories with smart filters for fast browsing. The third integrated trusted local payment gateways and optimised every image and script to keep the experience fast and seamless across all devices."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Digital Home Today","subtitle":"Let's Create","description":"Within six weeks, a premium brand identity was fully established online. Over 300 SKUs were organised into an intuitive browsing journey. Secure payments through PhonePe and Razorpay gave local customers the trust they needed at checkout. The site became seamlessly responsive across mobile and desktop. Popees transitioned from a traditional retailer to a modern eCommerce presence, with a digital experience that finally matched the quality and care the brand had delivered offline since 2003.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a14375a3d242089f9b535a8","slug":"popees","title":"Popees","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1786614245/haris_and_co/others/ry63laiqepqmse91ugal.jpg","mobileImage":"","mediaType":"image","industries":"Sports & Recreation","expertise":"Web Development & UI/UX","category":"workpage","logo":"","workImages":[],"date":"2026-08-13","time":"15:14","createdAt":"2026-05-25T11:49:46.113Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"order":10},{"innerData":{"hero":{"heading":"Odyssia","subheading":"Taking a Two Decade Offline Brand Into a Friction Free Store.","media":"","mediaType":"image"},"company":{"heading":"How We Strategically Revamped Odyssia's Online Store on Shopify ","companyName":"Odyssia","industry":"Lifestyle and Footwear","location":"Kerala, India","whatWeDid":"Shopify Development, UI/UX, Visual Search, Payment Integration, CRO","image":"","description":"Odyssia is a well-known lifestyle brand delivering quality, affordable, and durable footwear in Kerala since 2006. Their range covers men, women, and children across sandals, shoes, and a collection of backpacks. Offline, the reputation was strong. Online, the store wasn't reflecting that standard at all. That's where Haris&Co. stepped in to overhaul the experience entirely."},"aboutProject":{"heading":"Where the Store Was Falling Short","challenges":"$1f","solution":"$20","implementation":"$21","images":[],"description":"

Odyssia had the products, the history, and a loyal customer base built over two decades. But online, the store wasn't agile or intuitive and didn't reflect how strong the brand actually was. The task wasn't simply developing a store and listing products. It was tackling the friction that was getting in the way of browsing and buying, fixing both the customer-facing experience and the operational gaps the team was dealing with behind the scenes.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three phases: introducing visual discovery, automating the backend, and bridging the support and payment gap. The first phase integrated image search so customers could find products using photos rather than text alone. The second rebuilt the invoicing system to automate receipt generation and reduce manual work entirely. The third embedded WhatsApp chat for real-time customer connection and integrated Razorpay for secure INR payments, closing the final gaps between browsing, trust, and completing a purchase."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Store Around Now","subtitle":"Let's Turn","description":"Visual search became a core feature making product discovery effortless. Automated branded invoicing eliminated operational delays and improved customer trust. Direct WhatsApp engagement improved conversion rates by keeping customers connected during the decision-making process. Razorpay solidified checkout security with a familiar local payment option. The store moved from a low-performing presence into one that reflected Odyssia's two decades of offline reputation accurately and consistently across every interaction.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a1437213d242089f9b535a4","slug":"odyssia","title":"Odyssia","description":"

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Ramz already had a clear position as a premium tailoring brand. Moving into eCommerce meant answering one important question: how could heritage tailoring and ready-made collections come together in an online experience as easy as walking into the store. With 150 plus products and 50 plus SKUs, the site needed a clear structure so customers could navigate comfortably and understand the brand from the very first click without confusion.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through four phases: defining visual direction, designing the store interface, organising the catalogue, and making checkout simple. The first aligned the store with Ramz's brand identity before a single page was built. The second customised the Shopify theme with layouts and imagery that gave space for the clothing itself. The third structured 150 plus products across collections that felt natural to browse. The fourth integrated Stripe and Aramex and kept the checkout flow short and straightforward for international customers."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Browsers Into Real Buyers","subtitle":"Let's Turn","description":"Ramz Gents Fashion now has a fully responsive Shopify store that reflects the brand's heritage identity across every page. The structured catalogue supports 150 plus products across 50 plus SKUs with clear navigation throughout. Secure payments through Stripe and shipping through Aramex support international orders reliably. The Ramz team manages products and orders independently. The online store now reflects the same attention and care that goes into every Kandura made at the physical outlets.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a1436e13d242089f9b535a0","slug":"ramz-gents-fashion","title":"Ramz Gents Fashion","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1786614312/haris_and_co/others/q1wzksvobr6wopnmoers.jpg","mobileImage":"","mediaType":"image","industries":"Sports & Recreation","expertise":"Web Development & UI/UX","category":"workpage","logo":"","workImages":[],"date":"2026-08-13","time":"15:15","createdAt":"2026-05-25T11:47:45.526Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"order":12},{"innerData":{"hero":{"heading":"BlueTyga","subheading":" From Inconsistent Sales to Over Six Million Rupees Every Month. ","media":"","mediaType":"image"},"company":{"heading":"From Slow Sales to ₹6M+ a Month: The Big Turnaround ","companyName":"BlueTyga","industry":"Apparel and Fashion","location":"India","whatWeDid":"Performance Marketing, Creative Strategy, Audience Targeting, Product Bundling","image":"","description":"BlueTyga is a clothing brand built around comfort, offering travel-friendly and everyday essentials including joggers, sunscreen jackets, ice tees, performance shirts, and workwear for men and women. The products had strong appeal but digital performance wasn't matching the brand's potential. Sales were inconsistent, advertising costs were high, and return on ad spend was falling short. That's where Haris&Co. comes in."},"aboutProject":{"heading":"Where the Gap Was","challenges":"

Three issues were holding growth back. Most customers purchased single products, keeping the average order value low. High advertising costs were eating into profitability. Return on ad spend was lower than what the campaigns needed to scale further. Without fixing these fundamentals, increasing spend would only amplify the problem rather than move the brand toward consistent and repeatable monthly revenue.

Low average order value due to single product purchases limiting campaign profitability
High advertising costs and low ROAS making further scaling financially difficult

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BlueTyga had a solid product line and clear positioning around comfort and travel-friendly clothing. The challenge was converting that into consistent online revenue. Most customers were purchasing single products, keeping order values low. Advertising costs were reducing profitability and return on ad spend was below expectations. The goal was to improve the economics of every order while increasing sales volume without rebuilding the entire campaign structure from scratch.

"},"count":{"heading":"The Phases That Made It Work ","count1":"15k","count1Text":"","count2":"80+","count2Text":"","count3":"6+","count3Text":"","mainImage":"","subImages":[],"description":"The campaign ran through five phases: bundling for order value, building momentum around Travel Joggers, expanding with new variants, identifying the traveller audience, and introducing complementary products. The first phase lifted average order value immediately. The second made Travel Joggers the centrepiece through UGC content. The third scaled new variants using what was already working. The fourth used campaign data to identify frequent travellers as the core audience. The fifth expanded the offering naturally around that same group."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Spend Into Real Revenue","subtitle":"Let's Turn","description":"Monthly revenue scaled to over six million rupees. Return on ad spend increased to four times and above. Average order value improved through bundling and complementary product additions. Campaign efficiency increased with better targeting and creative direction built around real audience behaviour. What started as a set of underperforming campaigns became a consistent revenue engine. The shift happened not by spending more but by understanding how people were actually shopping and building around that.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a1435fe3d242089f9b5358e","slug":"bluetyga","title":"BlueTyga","description":"

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Onam's festive noise made standard visibility strategies ineffective. Two product lines added complexity, each requiring different content approaches and different levels of audience persuasion. Massive reach without engagement wastes budget. High engagement without scale limits impact. The campaign had to achieve both simultaneously across multiple platforms without creator fatigue or audience drop-off during the festive period.

Two product lines requiring distinct storytelling strategies and persuasion depths
Balancing broad reach with genuine engagement across a high-noise festive season

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Festive campaigns flood every platform during Onam. Creators promote multiple brands, audiences scroll faster, and ad recall drops. To cut through, the campaign needed more than creator participation. It needed coordinated dominance across two very different product lines. An everyday functional appliance and a premium high consideration television each demanded different storytelling and a different depth of persuasion, all within the same seasonal window.

"},"count":{"heading":"The Phases That Made It Work","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The campaign ran through three phases: structuring the creator mix, adapting content across platforms, and reviewing performance throughout. The first phase matched 54 creators to specific roles based on audience size, engagement depth, and community type. The second adapted content formats to platform behaviour, separating visual-first Instagram storytelling from longer YouTube demonstrations. The third monitored shares and audience response closely, making adjustments to sustain interaction rather than chase a single peak moment during the Onam window."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Next Festive Season","subtitle":"Let's Dominate","description":"The campaign delivered 16.4 million views across platforms. The Air Fryer push generated 11.75 million views at a 5.82 percent engagement rate, well above the typical one to three percent range. The QLED TV content maintained consistent interaction on both Instagram and YouTube. The campaign produced 99,000 shares and a ten percent comment rate. Standout creators included Calicut Food Talks with 2.2 million views, Fathima Beevi with 1.2 million, and Abhichicku with 670,000.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a11b55e1e5922c80b786c53","slug":"impex","title":"IMPEX","description":"

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The concept behind Green Escapes was strong. A setting rooted in nature, an atmosphere that felt open and unrushed, and experiences guests remembered long after leaving. But the visual identity had not yet formed into a structured system. The experience felt unified in person but the brand did not express that same consistency across touchpoints. The starting point became clear: the identity should feel inherent, not layered on top of what already existed.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three phases: establishing the foundation, translating environment into design, and creating structure. The first phase developed a moodboard centred on stillness and connection, giving the entire project a steady base. The second translated the natural surroundings into a colour palette, organic patterns, and hand-drawn illustrations that supported the atmosphere rather than competing with it. The third introduced typography, photography direction, and brand guidelines, bringing everything together into a complete and consistent identity framework built for longevity."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Brand  Tells Its Story","subtitle":"Let's BUILD","description":"Green Escapes now has a brand identity that feels aligned across every interaction. Digital and physical touchpoints carry the same tone. Future expansion no longer threatens cohesion because the system was built to grow without losing consistency. The identity strengthened the experience rather than overshadowing it. What began as an undefined visual presence became a disciplined brand system rooted in the environment, reflecting exactly what guests feel when they arrive at the resort.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a11b4b91e5922c80b786c4f","slug":"green-escapes","title":"Green Escapes","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781765423/haris_and_co/others/ufbkhjhrxcvxcghjsdyp.jpg","mobileImage":"","mediaType":"image","industries":"Healthcare and Pharmacy","expertise":"Branding & Creative","category":"workpage","logo":"","workImages":[],"date":"2026-06-18","time":"12:20","createdAt":"2026-05-23T14:07:53.447Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"order":15},{"innerData":{"hero":{"heading":"BOSQ","subheading":"Turning an Offline Reputation Into a Consistent Online Enquiry Engine.","media":"","mediaType":"image"},"company":{"heading":"Powering BOSQ's Growth Through Strategic SEO ","companyName":"BOSQ","industry":"Premium Workspace Solutions","location":"Kerala, India","whatWeDid":"SEO Strategy, Keyword Research, Landing Pages, Technical SEO, Link Building ","image":"","description":"BOSQ is a leading premium workspace solutions brand offering ergonomic chairs, workstations, sofas, and modern office furniture. With years of service, they built loyal clients including CIAL, Huawei, ISRO, Porsche, BMW, and Benz. Offline, businesses recognised their quality. Online, that same authority wasn't clearly visible. That's where Haris&Co. stepped in to change the trajectory."},"aboutProject":{"heading":"Where The Gap Was ","challenges":"$2c","solution":"

Before making changes, the landscape was studied carefully. Competitor positioning, real buyer search behaviour, and gaps in BOSQ's digital visibility were all analysed. From this, a focused SEO roadmap was built around high-intent keyword research, premium buyer positioning, conversion-led landing pages, technical SEO improvements, and authority building through quality backlinks, all designed to work together as one connected system.

High-intent and location-based keyword research targeting decision-stage buyers
Conversion-led landing pages built for clarity, structure, and enquiry generation

","implementation":"$2d","images":[],"description":"

BOSQ already had the foundations of a strong brand.Their offline reputation was solid and well-known organisations trusted their workspace solutions. But online, meaningful enquiries were inconsistent. The website was functioning more like a digital brochure than a growth engine. The question that guided everything was not how to get more traffic but how SEO could consistently bring the right buyers every single week without unpredictable results.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three phases: search intent mapping, conversion page development, and technical authority building. The first phase moved away from generic keywords and focused on transactional, location-based, and decision-stage queries that serious buyers were already using. The second phase produced customised landing pages and supporting blog content built to turn visibility into enquiries. The third phase addressed technical performance and off-site credibility, bringing content strength, site health, and authority together into one system that compounded over time."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Visibility Into Actual Enquiries","subtitle":"Let's TURN","description":"Within ten months, BOSQ generated over 500 sales-ready organic leads and ranked for more than 700 keywords across search engines. Major landing pages reached the top five positions. Inbound enquiries and store visits increased noticeably. Organic search influenced over one million rupees in revenue. BOSQ's website evolved from a static online presence into a consistent enquiry channel. Their digital visibility finally matched the offline credibility they had spent years building.","media":"","mediaType":"image"}},"aiSection":{"enabled":true,"firstTitle":"Achieved","value":"#1","secondTitle":"Maintained top 3"},"_id":"6a11b37b1e5922c80b786c47","slug":"bosq","title":"BOSQ","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781765466/haris_and_co/others/afl8dgdp2d9ordjg9az2.jpg","mobileImage":"","mediaType":"image","industries":"Sports & Recreation","expertise":"SEO","category":"workpage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781783710/haris_and_co/others/br3apl5j7wygqhv218xq.png","workImages":[],"date":"2026-06-18","time":"17:25","createdAt":"2026-05-23T14:02:35.673Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"order":16},{"innerData":{"hero":{"heading":"Skytime","subheading":"Putting a Travel Brand on Page One When Travellers Were Looking.","media":"","mediaType":"image"},"company":{"heading":"From Google Results to Departure Gates for Skytime ","companyName":"Skytime Tours and Expeditions","industry":"Travel and Tourism","location":"Malappuram, Kerala","whatWeDid":"SEO Strategy, Landing Pages, Content, Link Building ","image":"","description":"Skytime Tours and Expeditions has helped more than 10,000 travellers plan journeys across Asia since 2019. Personalised service built strong loyalty offline. But online, people searching for Malaysia tours, Japan trips, China packages, and Hong Kong holidays weren't consistently finding Skytime. The gap between their real-world reputation and their search visibility was clear. That's where Haris&Co. stepped in."},"aboutProject":{"heading":"Where Visibility Was Missing","challenges":"$2e","solution":"

The strategy was built around earning positions in the moments travellers were actively comparing options. Target phrases were mapped around real search behaviour, including Malaysia tours, China tours, Japan tours, and Hong Kong packages. Dedicated landing pages were created for each destination so visitors could arrive and immediately see packages, details, and next steps without having to dig around the site.

Keyword strategy built around destination-led phrases travellers were already using
Dedicated landing pages created for each core destination with clear next steps

","implementation":"

Metadata and headers were rewritten to match how travellers searched. Internal links were structured to help visitors explore naturally across destinations. Travel blogs, example itineraries, and customer stories were added to answer common concerns and support decision-making. Backlinks were developed through travel portals and local partnerships to reinforce credibility and help search engines trust the brand over time.

Travel blogs and itineraries added to reduce doubts and support faster inquiries
Backlinks built through travel portals and local partnerships for off-site authority

","images":[],"description":"

The project ran through four phases: search behaviour mapping, landing page expansion, content development, and authority building. The first phase identified the exact phrases travellers used while planning international trips, anchoring the entire strategy around real demand. The second created dedicated destination pages with clear pathways to inquiry. The third added blogs, itineraries, and customer stories to build confidence after arrival. The fourth strengthened off-site credibility through backlinks, helping search engines consistently trust and surface Skytime for its core destinations.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through four phases: search behaviour mapping, landing page expansion, content development, and authority building. The first phase identified the exact phrases travellers used while planning international trips, anchoring the entire strategy around real demand. The second created dedicated destination pages with clear pathways to inquiry. The third added blogs, itineraries, and customer stories to build confidence after arrival. The fourth strengthened off-site credibility through backlinks, helping search engines consistently trust and surface Skytime for its core destinations."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Higher Than You Are Now","subtitle":"Let's RANK","description":"Rankings improved and Skytime began appearing on the first page for its core destination searches. Organic traffic increased by 65 percent. Demand for Malaysia, China, Japan, and Hong Kong packages rose steadily. With stronger placement came better quality visitors and with better visitors came more inquiries. When intent already exists, discoverability becomes the lever. Skytime now shows up clearly in the moments that matter, turning searches into inquiries and inquiries into departures.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a11b30e1e5922c80b786c43","slug":"skytime","title":"Skytime","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781765494/haris_and_co/others/fyr3ps1hrh4qieljqaiz.jpg","mobileImage":"","mediaType":"image","industries":"Sports & Recreation","expertise":"SEO","category":"workpage","logo":"","workImages":[],"date":"2026-06-18","time":"12:21","createdAt":"2026-05-23T14:00:46.833Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"order":17},{"innerData":{"hero":{"heading":"Lumino","subheading":"Turning a Complex Electrical Catalogue Into an Effortless Digital Journey.","media":"","mediaType":"image"},"company":{"heading":"From Product Complexity to Clear Navigation at Lumino ","companyName":"Lumino","industry":"Electrical Solutions","location":"Bahrain","whatWeDid":"Web Development, UI/UX, Custom Filtering, Elementor Build ","image":"","description":"Lumino is a Bahrain-based electrical solutions provider backed by a 30-year legacy through its parent company, Kedbrooke Electricals Ltd., UK. Professionals and homeowners rely on them as a one-stop source across multiple brands and hundreds of products. The digital experience needed to carry the same sense of order and dependability the brand had built offline. That's where Haris&Co. came in."},"aboutProject":{"heading":"Where the Gap Was","challenges":"

Nothing was wrong with the products. The difficulty came from scale. More inventory brings more decisions and more decisions demand better pathways. Without them, browsing slows, comparisons get harder, and visitors spend extra time finding what should be easy to locate. Design expectations also continued shifting during development, which meant flexibility was going to be essential throughout the entire build.

Large catalogue making navigation slow and comparisons difficult for visitors
Ongoing design revisions requiring structural flexibility without losing consistency

","solution":"

WordPress with Elementor was chosen so internal teams could edit and expand content independently without waiting on outside support. Custom filtering and sorting were introduced across product and brand pages, allowing visitors to move by category, manufacturer, or tags depending on how they preferred to browse. Movement became quicker and choices became clearer without overwhelming the visitor.

Custom filtering by category, manufacturer, and tags across all product pages
Elementor build enabling the internal team to manage updates independently

","implementation":"

As new ideas surfaced during development, design adjustments arrived in rounds. These were absorbed while keeping the overall experience consistent across screens and devices. The structure was also built with future growth in mind, ensuring new products and brands could be added without forcing major rearrangements. Even as pieces moved during the project, the system remained stable and consistent throughout.

Design revisions handled across multiple rounds without disrupting overall consistency
Growth-ready structure allowing new additions without major rearrangements later

","images":[],"description":"

Lumino had depth. Multiple brands, hundreds of products, and a catalogue that was still growing. But getting from entry to the right product wasn't always straightforward. As the range expanded, customers needed quicker ways to locate items, evaluate choices, and move between brands without getting lost. The focus became not how to display everything at once but how someone could land on the site and reach the right product faster.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through four phases: enabling the internal team, reducing visitor effort, handling revisions, and building for growth. The first phase established WordPress with Elementor as the foundation for long-term team independence. The second introduced custom filtering so visitors could reach products faster. The third absorbed ongoing design changes without disrupting the overall experience. The fourth ensured the structure could expand alongside the catalogue, so growth would strengthen navigation rather than complicate it for returning visitors."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Navigation Sorted Today","subtitle":"Let's Build","description":"Visitors can now explore a large catalogue without feeling overwhelmed. Finding, comparing, and moving forward takes fewer steps and less time. Inside the company, teams manage updates independently, keeping information current without outside support. The platform now supports where the business is headed, not just where it started. A catalogue that once required effort to navigate now guides visitors to the right product with far less friction involved.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a1181e5807907235fc28323","slug":"lumino","title":"Lumino","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781765524/haris_and_co/others/sbp7it7n89oqqljw7rpb.jpg","mobileImage":"","mediaType":"image","industries":"Entertainment & Theme Parks","expertise":"SEO","category":"workpage","logo":"","workImages":[],"date":"2026-06-18","time":"12:22","createdAt":"2026-05-23T10:31:01.277Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"order":18},{"innerData":{"hero":{"heading":"Danube Sports World","subheading":"Where the Energy of the Courts Meets the Digital World.","media":"","mediaType":"image"},"company":{"heading":"Turning Offline Energy Into a High-Performance Digital Experience for Danube","companyName":"Danube Sports World","industry":"Sports & Recreation ","location":" UAE","whatWeDid":"Strategy, Design, Development, Optimisation, Plugin Development ","image":"","description":"Danube Sports World is one of the UAE's largest indoor sports destinations, offering premium badminton, cricket, and padel courts. Offline, the energy was undeniable but their digital presence didn't match that standard. That's where Haris&Co. stepped in."},"aboutProject":{"heading":"Where It Started","challenges":"

While initial designs were approved, expectations shifted during development. Multiple revisions were requested after sign-off, requiring structural adjustments without destabilising the project. Required functionality also went beyond standard WordPress and Elementor capabilities.

Adapting to ongoing creative changes post-approval
Maintaining technical stability and performance throughout

","solution":"

We built the website on WordPress using Elementor, carefully structuring all major sections. As design expectations evolved, sections were rebuilt and refined quickly while protecting backend integrity. Flexibility never came at the cost of stability.

Custom-coded sliders with smooth animations
Custom WordPress plugin for button styling, hover interactions, and redirection

","implementation":"

The website was structured to remain organised and consistent from day one. Media-heavy sections required careful handling with image compression, lazy loading, and responsive scaling implemented to keep the site fast across desktop and mobile.

Performance optimisation across all media-heavy sections
Full Elementor editability maintained post-launch for long-term client control

","images":[],"description":"

Danube Sports World partnered with Haris&Co. to build a high-performance website aligned with the size and ambition of their facility. If the facility feels high-end and professional in person, the website should deliver the same impression digitally. The platform needed to perform smoothly across all devices and remain easy for the team to manage as the business grows.

"},"count":{"heading":"The Phases That Made It Work","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project moved through three clear phases: structured foundation, custom development, and performance optimisation. Each phase supported the next. In the first phase, a consistent framework was set up inside Elementor to handle future changes without structural issues. The second phase focused on custom-coded sliders and a WordPress plugin to bring movement and interaction beyond what Elementor offers natively. The third phase covered image compression, lazy loading, and responsive scaling to keep the site fast across all devices. Even as requirements evolved mid-project, the architecture stayed organised and intentional, keeping the team in full control throughout."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Digital Foundation Today","subtitle":"Let's Build","description":"Danube Sports World now has a digital presence that matches its real-world reputation. Instead of a basic informational website, they have a platform that feels professional and high-energy. The site keeps visitors engaged, supports marketing efforts, and makes it easy to explore facilities, partnerships, and events. Multiple post-approval design changes were handled without compromising quality or technical integrity. The custom animated sliders, plugin, and performance optimisations were deliberate decisions that gave the website its energy. For Danube Sports World, this was the moment their digital presence finally matched what they had built offline.","media":"","mediaType":"image"}},"aiSection":{"enabled":true,"firstTitle":"Captured","value":"#1","secondTitle":"High-intent Traffic"},"_id":"69f0a2e261b3fd4e977a0fee","title":"Danube","description":"

Where the Energy of the Courts Meets the Digital World.

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1777379123/haris_and_co/others/eith7ebnobnrkxs4dovo.png","mediaType":"image","industries":"Sports & Recreation","expertise":"Web Development & UI/UX","category":"workpage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781784227/haris_and_co/others/vkhvg7bkv14r2lp5g4yb.png","workImages":[],"date":"2026-06-18","time":"17:33","createdAt":"2026-04-28T12:06:58.504Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"slug":"danube","order":19},{"innerData":{"hero":{"heading":"Walkaroo","subheading":"From Uncertain Ad Spend to Over Ten Million in Revenue.","media":"","mediaType":"image"},"company":{"heading":" How We Helped Walkaroo Cross ₹10M in Six Months ","companyName":"Walkaroo","industry":"Footwear and Retail","location":"India","whatWeDid":"Performance Marketing, Account Restructuring, Funnel Strategy, Creative Testing","image":"","description":"Walkaroo is one of India's most recognised footwear brands with deep retail distribution across men's, women's, and kids' categories. Offline, the business had scale people trusted. Online, performance marketing needed to deliver the same reliability. Campaigns were running every day but growth still felt uncertain. That's when Haris&Co. was asked to step in and find out why."},"aboutProject":{"heading":"Where the Problem Was","challenges":"","solution":"","implementation":"

While restructuring was underway, Walkaroo migrated to Shopify. Tracking improved, operational friction reduced, and data reached campaigns faster. With the foundation stronger, optimisation had clear direction. Budget movement became smarter, decisions happened with more confidence, and the performance marketing engine could finally support the kind of growth the brand was already capable of achieving offline. 

Shopify migration improving tracking speed and reducing operational friction

Faster data flow enabling quicker and more confident campaign decisions

","images":[],"description":"

Walkaroo's ads were live, budgets were being spent, and traffic was coming in. But activity is not control. Results changed sharply week to week, data took too long to become decisions, and customers were dropping out before checkout. Before scale could happen, the system underneath needed fixing. The question that guided everything was not how to increase spend but how to make performance marketing improve every single week.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through three clear phases: account restructuring, messaging alignment, and foundation strengthening. The first phase reorganised the account so revenue sources and leaks were immediately visible, giving optimisation a clear direction. The second phase matched communication to intent, separating prospecting and retargeting with formats built for each stage. The third phase coincided with the Shopify migration, which improved tracking, reduced friction, and allowed data to reach campaigns faster, turning the entire system into something that could compound rather than restart."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Growth Starts Now","subtitle":"Let's Fix","description":"Within six months of the rebuild and migration, revenue crossed ten million rupees. ROAS moved beyond 6X. Spend became predictable and scaling felt far less uncertain. What changed was not the creative or the budget. It was the structure underneath. When the system made sense, each optimisation strengthened the next. Teams stopped restarting and started progressing. Walkaroo's performance marketing went from fragile and active to reliable and compounding.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"69e4fe356493de09de58995d","title":"Walkaroo","description":"

Rebuilding performance marketing from the ground up

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781765564/haris_and_co/others/year8ep70n76aqensqdl.jpg","mediaType":"image","industries":"Sports & Recreation","expertise":"perfomence marketing","category":"workpage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1776614963/haris_and_co/others/n7ikqmn1zi7w07harq57.webp","workImages":["https://res.cloudinary.com/dhfxs4nqn/image/upload/v1776614963/haris_and_co/others/hsrdc5eosuljxbcdxuod.jpg"],"date":"2026-06-18","time":"12:22","createdAt":"2026-04-19T16:09:25.030Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"slug":"walkaroo","order":20},{"innerData":{"hero":{"heading":"Maruti Suzuki","subheading":"Making the Victoris Feel Like the Only SUV Worth Talking About.","media":"","mediaType":"image"},"company":{"heading":"Building The Buzz Through Influencer Storytelling ","companyName":"Maruti Suzuki","industry":"Automotive","location":"India","whatWeDid":"Influencer Marketing, Creator Strategy, Content Production, Campaign Management","image":"","description":"Maruti Suzuki needs no introduction but their newest product did. The Victoris was entering a highly competitive mid-size SUV segment with strong features and impressive specs. In a digital-first market, features alone don't create buzz. The brand needed relatable visibility and real audience attention. That's where Haris&Co.'s influencer marketing team stepped in with a creator-led campaign."},"aboutProject":{"heading":"More Than a Launch","challenges":"

The mid-size SUV segment is one of the most competitive in the Indian market. Standing out required more than product specifications. New generation buyers actively avoid content that feels like advertising. The Victoris needed to reach audiences through a voice they already trusted, in a format they would watch without skipping, while communicating both aspiration and technical credibility at the same time.

Competitive SUV segment requiring differentiation beyond features and specifications
New generation buyers needing peer validation rather than traditional product announcements

","solution":"$2f","implementation":"$30","images":[],"description":"

The Victoris needed to feel aspirational, modern, and trustworthy within seconds of viewing. New generation buyers aren't moved by announcements. They look for real-world context, visual appeal, and peer validation in quick engaging formats. The campaign had one clear objective: make the Victoris feel like a confident contender in the SUV space, not just a new entrant, through a single creator with the right audience and the right storytelling instinct.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The campaign ran through three phases: narrative positioning, visual execution, and feature integration. The first framed the Victoris as a symbol of achievement and a companion for modern life, building emotional connection before technical details appeared. The second delivered cinematic storytelling through futuristic shots, LED highlights, and premium interior glimpses with trending audio maintaining retention. The third wove key features into the story naturally, creating subtle authority rather than a hard sell that audiences would scroll past."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Next Launch Moment TODAY","subtitle":"Let's Create","description":"The campaign generated 219,000 views with a high view-to-follower ratio and strong Explore page discovery. Audience sentiment was positive with comments reflecting clear interest in vehicle design, premium feel, and hybrid innovation. Basith's voice created a peer recommendation effect that traditional advertising struggles to replicate. The Victoris was positioned not just as a new entrant but as a confident contender, exactly what a launch in a competitive segment requires.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a0310fdb303c666475315e1","slug":"maruthi-suzuki","title":"MARUTHI SUZUKI","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1778585853/haris_and_co/others/prysct6u6k2lih7bzmgj.jpg","mobileImage":"","mediaType":"image","industries":"Quick Commerce","expertise":"Branding & Creative","category":"workpage","logo":"","workImages":[],"date":"2026-05-12","time":"17:07","createdAt":"2026-05-12T11:37:34.012Z","updatedAt":"2026-08-13T09:49:32.249Z","__v":0,"order":21},{"innerData":{"hero":{"heading":"Amend Dental ","subheading":"From Scattered Ad Spend to 2.38 Crores in Tracked Revenue.","media":"","mediaType":"image"},"company":{"heading":"From Leads to Revenue: Smart Targeting Generated ₹2.38 Cr ","companyName":"Amend Dental","industry":"Dental Healthcare","location":"Calicut and Thalassery, Kerala","whatWeDid":"Performance Marketing, Creative Testing, Influencer Campaigns, Tracking Setup ","image":"","description":"Amend Dental is a Calicut-based clinic offering general and cosmetic dentistry with a specific focus on invisible aligners. By late 2024, patient flow was steady in Calicut but Thalassery was a fresh start with zero visibility or trust. The goal shifted from pushing more ads to getting smarter, bringing in people who were genuinely interested, especially for high-intent treatments like invisible aligners."},"aboutProject":{"heading":"Where the Focus Shifted","challenges":"$31","solution":"$32","implementation":"$33","images":[],"description":"

Previous campaigns had already generated revenue but gaps were limiting growth. Tracking wasn't clear enough to understand which ads were actually bringing in patients. Creative strategy was limited, meaning campaigns weren't evolving fast enough. The Thalassery branch was struggling to match Calicut's response. Running more ads without fixing these issues would only repeat the same results. The focus moved to three things: clear tracking, creative testing at scale, and location-focused targeting across both branches.

"},"count":{"heading":"The Phases That Made It Work ","count1":"15k","count1Text":"","count2":"80+","count2Text":"","count3":"6+","count3Text":"","mainImage":"","subImages":[],"description":"The campaign ran through five phases: starting with proven creative, exploring new formats, running influencer campaigns for Thalassery, organising by treatment type, and building a structured tracking system. The first phase generated immediate results using existing assets. The second identified which formats drove genuine interest. The third built local trust in Thalassery through familiar creators. The fourth directed budgets toward highest-return treatments. The fifth structured tracking across audience, creative, and service levels to keep optimisation consistent throughout."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Practice Grows now","subtitle":"Let's Build","description":"Over eight months, total ad spend of 13 lakh rupees generated 19,584 leads at a cost of 66 rupees per lead. Conversions reached 2,731 and total revenue came to 2.38 crores. Campaigns delivered both volume and efficiency across two locations simultaneously. Invisible aligners emerged as the strongest performing treatment. What began as scattered campaigns with unclear tracking became a structured performance system that kept improving with every optimisation cycle.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a14364a3d242089f9b53594","slug":"amend-dental","title":"Amend Dental ","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1786616395/haris_and_co/others/e47bo3rinqoog4scxu8k.jpg","mobileImage":"","mediaType":"image","industries":"Healthcare and Pharmacy","expertise":"perfomence marketing","category":"workpage","logo":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1781784402/haris_and_co/others/afmzwpsalork8uyxyen0.webp","workImages":[],"date":"2026-08-13","time":"15:49","createdAt":"2026-05-25T11:45:14.753Z","updatedAt":"2026-08-13T10:19:56.176Z","__v":0,"order":22},{"innerData":{"hero":{"heading":"Face Campus","subheading":" Rebuilding a Local Academic Brand Into a Globally Relevant Institution. ","media":"","mediaType":"image"},"company":{"heading":"Building a Future-Ready Identity for Face Campus ","companyName":"Face World Leadership School ","industry":"Education","location":"Kerala, India","whatWeDid":"Brand Strategy, Visual Identity, Communication Architecture, Brand Guidelines, Brand Launch ","image":"","description":"Face Campus combines higher secondary education with civil service preparation, going beyond traditional academics to build confident future leaders. Their IAS training centre runs alongside the school program. Students have secured international scholarships worth 30 crore rupees, including admissions to universities like Manchester. Offline, the outcomes were powerful. But the brand identity didn't fully communicate the institution's global ambition."},"aboutProject":{"heading":"Where the Identity Fell Short","challenges":"

The institution's outcomes were strong but the brand identity didn't communicate its global ambition or long-term vision. Each stream operated without a shared narrative, making the overall positioning feel fragmented. Humanities carried a weaker perception despite being a direct pathway to civil services and leadership. The gap between what Face Campus delivered and how it was perceived was significant.

Identity felt locally positioned despite international scholarships and global outcomes
No unified narrative connecting science, commerce, and humanities under one story

","solution":"

The brand was repositioned from academic excellence to leadership development. A framework was built around ambition, global exposure, and long-term impact. Science, commerce, and humanities were brought under one cohesive story with special emphasis placed on elevating humanities as a powerful pathway to civil services and leadership, giving every stream a clear and confident place within the broader brand identity.

Brand repositioned from academic institution to a leadership development platform
Humanities elevated as a clear pathway to civil services and leadership roles

","implementation":"$34","images":[],"description":"

Face Campus had results, expanding programs, and growing recognition. But visibility is not positioning. The brand looked locally positioned despite producing globally relevant outcomes. Science, commerce, and humanities lacked a unified narrative. Humanities needed a stronger perception as a leadership pathway. The brand story wasn't reflecting the institution's real ambition. Before growth could happen, the foundation needed rebuilding around a identity that matched where Face Campus was actually headed.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The project ran through five phases: strategic repositioning, unified communication, visual identity, brand guidelines, and brand launch. The first phase redefined the brand position around leadership and global impact. The second brought all three streams under one cohesive narrative. The third produced a redesigned logo reflecting international openness and forward movement. The fourth delivered a 100-page guidelines book for long-term consistency. The fifth unveiled the identity at Oxford University, immediately placing Face Campus in a global context it had always deserved."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Brand Deserves THE BEST","subtitle":"Let's Reposition","description":"Face Campus now carries a future-ready identity that reflects clarity, confidence, and global ambition. The new positioning aligned every stream under one narrative, giving humanities the recognition it deserved as a leadership pathway. The Oxford launch placed the brand on an international stage. The coffee table book gave five years of achievement a story worth telling. The identity now reflects where Face Campus is headed, not just where it started.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a11b3b51e5922c80b786c4b","slug":"face-campus","title":"Face Campus","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1786616424/haris_and_co/others/a1cgtghbxz30b9eptcmv.jpg","mobileImage":"","mediaType":"image","industries":"Sports & Recreation","expertise":"Branding & Creative","category":"workpage","logo":"","workImages":[],"date":"2026-08-13","time":"15:50","createdAt":"2026-05-23T14:03:33.466Z","updatedAt":"2026-08-13T10:20:25.137Z","__v":0,"order":23},{"innerData":{"hero":{"heading":"Milliondots ","subheading":"From Unstructured Ad Spend to 1.57 Crores in Six Months.","media":"","mediaType":"image"},"company":{"heading":"How Our Ads Generated ₹1.57 Cr in Revenue for Milliondots ","companyName":"Milliondots","industry":"Financial Education","location":"Kozhikode, Kerala","whatWeDid":"Performance Marketing, Funnel Strategy, Audience Targeting, CRM Integration, Landing Pages","image":"","description":"Milliondots is a premier financial education institute based in Kozhikode, founded in 2022, specialising in stock market empowerment through mentorship-driven learning. From ExtraIn training to Traders Membership and Forex expertise, the focus is practical and hands-on. The brand was respected but digital growth was hitting a ceiling. Spending was active but results were inconsistent and difficult to scale beyond a local level."},"aboutProject":{"heading":"Where Growth Was Stalling","challenges":"

Campaigns had no proper funnel, leading to unpredictable and inconsistent lead flow. Broad targeting was bringing in low-quality enquiries that wasted the sales team's time. Without a structured way to build trust, ad spend wasn't converting into enrollments. Filling physical seats in Kozhikode consistently was difficult due to location-based barriers that generic campaigns were not addressing at all.

No funnel structure causing inconsistent lead flow and unpredictable enrollment numbers
Broad targeting generating low-quality enquiries that weren't converting into serious students

","solution":"$35","implementation":"$36","images":[],"description":"

Milliondots had experienced mentors, a strong curriculum, and a loyal student base. But marketing was unstructured and that was stalling growth. Campaigns had no proper funnel, targeting was broad, and ad spend wasn't converting into profitable enrollments. The location of their physical centre in Kozhikode added another layer of difficulty. The task wasn't simply to run ads but to engineer a system that could bring consistent and repeatable revenue growth beyond what they had managed independently.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The campaign ran through three phases: strategic pivot, three-stage content funnel, and geo-strategic routing. The first moved away from a low-priced workshop model toward a direct-to-core course funnel targeting serious prospects. The second built trust before selling, moving audiences through awareness, consideration, and conversion with distinct content at each stage. The third solved the physical seat problem through location-based lead routing and strict audience filtration, ensuring every rupee of ad spend reached the most relevant and highest-intent audience possible."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Revenue System next","subtitle":"Let's Engineer","description":"Within six months, the campaigns generated 1.57 crores in revenue from 32.5 lakh rupees in ad spend, delivering a ROAS of 4.83 times. For every rupee spent, nearly five came back. The Forex Trading vertical was successfully launched in the UAE market. CRM integrations and high-converting landing pages ensured zero lead leakage throughout. What began as unstructured spending became a predictable revenue engine built around the right people, the right funnel, and the right platforms working together.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a14369e3d242089f9b5359c","slug":"milliondots","title":"Milliondots ","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1786616445/haris_and_co/others/wctn42ahkdwlvkgsklox.jpg","mobileImage":"","mediaType":"image","industries":"Sports & Recreation","expertise":"perfomence marketing","category":"workpage","logo":"","workImages":[],"date":"2026-08-13","time":"15:50","createdAt":"2026-05-25T11:46:38.718Z","updatedAt":"2026-08-13T10:20:45.817Z","__v":0,"order":24},{"innerData":{"hero":{"heading":"MG Hector","subheading":"One Reel. One Creator. Five Hundred and Sixty Nine Thousand Views.","media":"","mediaType":"image"},"company":{"heading":"From SUV to Lifestyle Icon: A Single Reel Pulled 569K Views","companyName":"MG Motor","industry":"Automotive","location":"India","whatWeDid":"Influencer Marketing, Creator Strategy, Content Direction, Platform Strategy","image":"","description":"MG Hector is MG Motor's mid-size SUV known for its spacious cabin and connected Internet Car features. Strong specs and bold design were already in place. But on social platforms, feature-led content struggles to build aspiration. MG needed the Hector to feel like part of a lifestyle, not a product being presented. That's where Haris&Co. stepped in with a creator-led campaign."},"aboutProject":{"heading":"Telling It Differently","challenges":"

MG Hector already had strong features, bold exterior design, spacious interiors, and connected technology. But feature-led content on social platforms struggles to hold attention or build aspiration among modern audiences. The challenge was showing the Hector in a way that felt natural rather than staged, reaching beyond the creator's existing followers while keeping the vehicle's premium character intact throughout.

Feature-led automotive content failing to build aspiration on social platforms.
Reaching beyond existing followers while maintaining the vehicle's premium character.

","solution":"$37","implementation":"$38","images":[],"description":"

Most automotive content leans heavily on specifications. On social platforms, that approach rarely captures attention or builds genuine aspiration. The Hector had presence. What needed to change was how the story around it was being told. The goal was to show the MG Hector through real lifestyle moments, letting its features come through naturally within the scene rather than being listed or demonstrated in a traditional product format.

"},"count":{"heading":"The Phases That Made It Work ","count1":"","count1Text":"","count2":"","count2Text":"","count3":"","count3Text":"","mainImage":"","subImages":[],"description":"The campaign ran through three phases: content direction, platform strategy, and performance tracking. The first built scenes around everyday lifestyle moments, letting the Hector's features appear naturally within the story rather than being demonstrated directly. The second made Instagram Reels the primary format, with audio, editing, and pacing chosen to travel beyond Ashik's existing followers. The third monitored engagement patterns closely as the reel circulated, with early responses confirming that viewers connected strongly with the lifestyle framing of the vehicle."},"testimonial":{"name":"","company":"","position":"","quote":"","image":"","mediaType":"image"},"conclusion":{"title":"Your Story  the Right way","subtitle":"Let's Tell","description":"The reel generated 569,000 views with strong shares, saves, comments, and interactive audience engagement throughout. The MG Hector appeared within a setting that reflected its premium character rather than a promotional one. Viewers saw the car as part of a lifestyle rather than a product being sold. The campaign demonstrated how a single well-paired creator collaboration, built around the right story and the right platform strategy, can shift how an audience perceives a vehicle entirely.","media":"","mediaType":"image"}},"aiSection":{"enabled":false,"firstTitle":"","value":"","secondTitle":""},"_id":"6a1436723d242089f9b53598","slug":"mg-hector","title":"MG Hector","description":"

","image":"https://res.cloudinary.com/dhfxs4nqn/image/upload/v1786616464/haris_and_co/others/y2vnsmtxgx7uov9ynop4.jpg","mobileImage":"","mediaType":"image","industries":"Sports & Recreation","expertise":"Influencer Marketing","category":"workpage","logo":"","workImages":[],"date":"2026-08-13","time":"15:51","createdAt":"2026-05-25T11:45:54.317Z","updatedAt":"2026-08-13T10:21:04.821Z","__v":0,"order":25}]}]

Works We’ve Done