The real estate market has always been competitive, but in today’s digital-first era, the landscape has fundamentally changed. Whether someone is buying their first apartment, renting a flat, or investing in a luxury property, the search almost always begins online.
According to a report by the National Association of Realtors (NAR), 97% of homebuyers use the internet to search for homes, and 51% found the home they ultimately purchased through an online platform.
This shift in consumer behaviour has made digital marketing a necessity for real estate professionals. In this blog, we explore key strategies that deliver results and share how our SEO efforts helped a client outperform some of the biggest names in the industry.
Why Real Estate Needs Digital Marketing
A strong digital presence is no longer optional for real estate developers and agents. With property research moving almost entirely online, digital channels offer the most efficient way to reach potential buyers and investors. Some relevant statistics include:
- Real estate-related searches in India grew by over 253% between 2017 and 2022
- Listings with virtual tours receive 87% more views than those without
- 54.2% of real estate agents’ marketing budgets are allocated to digital marketing in 2024.
Consumers today expect more than just property listings. They seek transparency, real-time information, and immersive experiences. Digital marketing provides the tools to meet these expectations and stand out in a crowded marketplace.
Key Digital Marketing Strategies for Real Estate
- Search Engine Optimisation (SEO)
Real estate is highly competitive online, especially in India. Ranking for terms like “apartments in Kochi” or “plots in Thrissur” is tough, but not impossible.
Case in Point:
Our SEO team at Haris&Co ranked a real estate client in India in the Top 3 for the high-volume, highly competitive keyword: “real estate websites” (8,000+ monthly searches)
And guess what?
We surpassed major brands like MagicBricks, Housing.com, and 99Acres.
Our clients ranking on Google SERP
How We Did It:
- Conducted deep competitor and keyword research
- Built an internal linking strategy
- Optimised technical SEO: speed, mobile responsiveness, core web vitals
- Developed location-focused landing pages and high-quality blog content
- Built high-authority backlinks and digital PR outreach
The result? A significant uptick in organic traffic, user engagement, and leads.
- Performance Marketing
Paid search campaigns on platforms like Google Ads and Facebook Ads allow real estate businesses to reach potential customers at critical moments in their buying journey.
By targeting certain keywords, advertisers can show listings to users actively looking for properties.
Google Ads also allows for targeting based on location, language, interests, and behaviour. Meanwhile, Facebook and Instagram provide tools to run visual campaigns that promote upcoming projects, open houses, and limited-time offers.
- Social Media Marketing
Social media platforms serve as powerful channels for visual storytelling.
Platforms like Instagram, Facebook, LinkedIn, and YouTube offer visual storytelling and personal connection, key for real estate marketing.
Some effective formats:
- Reels with quick property tours
- Stories with countdowns for launches or offers
- Carousel posts for showcasing amenities
- Live videos for Q&As or project launches
Instagram has over 500 million daily active users, and real estate-related content continues to trend across hashtags like #HomeGoals and #InteriorDesign.
- Email and WhatsApp Marketing
Follow-up and lead nurturing are critical in the real estate sales cycle, which can be long and involve significant decision-making.
Email marketing helps keep leads engaged through newsletters, project updates, event invitations and price alerts.
WhatsApp Business is another effective tool. It enables real-time engagement, brochure sharing, and automated responses, all of which enhance customer experience.
Integrating WhatsApp into the CRM system ensures that inquiries are promptly addressed and leads are not lost.
According to resimpli, Email marketing drives 40% more conversions compared to social media.
Final Thoughts
The digital transformation of real estate is well underway. Buyers expect transparency, convenience and personalised experiences—qualities that digital marketing makes possible.
At Haris&Co, we have helped clients build their digital presence from the ground up, rank above dominant industry players, and generate consistent leads without relying solely on third-party platforms. Our performance-driven approach ensures that every aspect of your digital marketing contributes to tangible business outcomes.
If you are a real estate business looking to grow online, we would be happy to show you what is possible. Get in touch with us and learn how we can help you stand out in the digital real estate landscape.
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